Newsmeldung von slashCAM: Neuroscience research and Film: MRI instead of test screenings of heidi - 25 Sep 2009 13:33:00 For large film studios are notoriously investments - products that will sell well (if possible s.der box office, as DVD, etc.). To optimize this product, and will study the effect of a film usually before publication in test screenings. If our only moderately enthusiastic audience, followed by a New cut (which can vary quite radically). However, public surveys bring plenty of inaccurate results. To produce more accurate conclusion as to which scenes or settings particularly strong reactions, or boredom on the contrary, the audience wants, according to Wired (see link below), a group of researchers continue to use magnetic resonance imaging (MRI). In initial trials of a female patient were shown excerpts from a horror film, while she was in an appropriate scanner. Makes light of the particular activity in their amygdala, the researchers determine exactly what images have evoked very much afraid - insights that will contribute to the production even more effective (horror movies).
Leaving aside the fact that one of such an approach holds it to his filmmaking in general, so the MRI research itself is not totally uncontroversial, the measured values are not interpreted with great care, it can lead to erroneous results. And even a dead Lax may have increased brain activity, as
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Antwort von B.DeKid:
Sollche technology in the form of gloves, place a number of museums already a
ART Magazine reported on it a few weeks ago
http://www.art-magazin.de/szene/20985/forschung_kunstmuseums_st_gallen
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Page views on the next turn linked to the report to Steve McQueen's film Hunger is worth clicking "synonymous ;-)
Here are the dates if the change of link http://www.art-magazin.de/blog/2009/09/19/steve-mcqueen-prasentiert-hunger/
MfG
B. DeKid
