Study: Apple makes creativeof heidi - 6 Apr 2008 11:45:00 In this report, we have several on the same date compatriots to make sure that it is not an April Fool's joke act. Once there undoubtedly 18.3. stands, we would not deny you the following: American researchers to conduct experiments have found out that the Apple logo makes creative than that of IBM (Automatic Effects of Brand Exposure on Motivated Behavior: How Apple Makes You "Think Different"). 341 students were given tasks to solve, where apparently the visual perception should be tested while they were secretly for 30 milliseconds of one of the two logos displayed (see subliminal advertising). Als sie danach ungewöhnliche Anwendungen für Ziegelsteine definieren sollten, sollen die Probanden, denen das Apple-Logo gezeigt wurde, deutlich kreativer gewesen sein. Die Forscher folgern daraus, daß simples Produktplacement in vielen Fällen die effektivste Werbung sei, denn angeblich soll die Beeinflussung synonymous stattfinden, wenn man die Logos normal zu Gesicht bekommt -- hauptsache es geschieht beiläufig. Alternativ könnte man aus Sicht der Konsumenten synonymous folgern, es muß kein Macbook sein, eine gebrandete Tasse neben dem Schnitt-PC tuts synonymous...
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Antwort von Dr. Walter Gesierich:
Das find ich ja hammerhart. I'm looking always for the way our gear box up there to work, but it is quite surprising if the study has been made clean. 2 things to me but plausible manner: 1. Advertising works. And subconsciously, you know, since the Smarties sales dramatically upward, as a few seconds, the colorful Böppelchen in ET, the aliens could be seen. There are so short, only registered unconsciously moments, in order to influence our thinking. 2. If I were faced with new challenges such as new surgical methods for the first time to apply, in which I had shit, then "dope" I predict that I make myself clear: You've since Mönsch and there, and since the craziest situations over , you will now synonymous what ideas come when it's stupid. In this victory secure, high-watch attitude to succeed advancing one really matters where you are behind even drüber surprised. And so it's obvious with the Apple logo. Deep inside me is just still enshrined: an Apple one would have to have, then you could still cut a lot more creative films! With the feeling that my computer might crash again soon, inhibits the creative process enormously. Now even the small s.Euch question: is Apple really is still the more reliable tool, or is a good modern PC with a stable program equal? I have a about 5 years old, then hochgezüchteten video PC with Adobe Premiere 6.5, and every time I put myself out and am just not "victory." Your New
Antwort von PowerMac:
The study is methodologically weak. The IBM logo, which was used is not the original. The assumption that some logos work better than others ( "boring text" versus "organic, colorful form) and that subliminal perceptions can lead to Verhaltensdispositonen, is not controversial. But the outcome of this study is not very scientific. The inferences from one experiment should be considered are at most small signs, no proof.
Antwort von B.DeKid:
"Slashcam" wrote:
Study: Apple makes creativeof heidi - 6 Apr 2008 11:45:00 When this message .....
..... maybe I would have signed even if it relates to the use of MAC vs. PC would relate.
The logos and brand names but you can suggest more creative, ;-)
Antwort von andi62:
Who geil on statistics, is synonymous to note that the proportion of redheaded population increases, the more you are approaching Ireland. ... Fact. Absolutely!
However, it is nonsense, the conclusions from these statistics is to draw that red hair gets when one goes to Ireland.
It is synonymous with violence any more so true in his collection of bend meaning.
Antwort von andi62:
If the creative excesses of our Apple user is viewing so I think we have enough evidence, as would the msn money for the study könnmrn save.
