Will Instagrams IGTV become the YouTube in your Pocket?

[13:54 Thu,21.June 2018 by Rudi Schmidts]

With approximately one billion users, Instagram is definitely a potent community that attracts young people with visual content to the smartphone. Coming from the still image area, it has been possible to upload and share clips up to 60 seconds in length. But now Instagram wants to compete with an integrated video platform called IGTV Youtube on the smartphone by sharing videos up to 60 minutes long.

IGTV is available as a separate app and integrates into the Instagram environment after installation. The clips shown are to be produced and presented in vertical video format throughout. They run non-stop, while you can swip through further suggestions.

Especially Influencer wants to address IGTV first of all. You can now open an IGTV channel directly in your profile and place your content directly in Instagram. Until now, they had to use Youtube, which was of course not welcome on Facebook, the "owner" of Instagram. Especially since the monetization also ran via YouTube.

First of all, however, IGTV has to assert itself with a critical number of users. Until further notice you should not be able to advertise on the platform at all, which is why you will primarily find influencers with a very high proportion of surreptitious advertising on IGTV. Isn&t that exactly how we imagined television in the 21st century? At least in our most beautiful dystopias...

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deutsche Version dieser Seite: Wird Instagrams IGTV das Hochkant-Hosentaschen-YouTube?