Infoseite // Fade to Gray s.Avid Technology



Frage von dvcut:


The Avid stock gets constantly under pressure and its shareholders are not really amused, that the pressure on the new management is growing steadily and without success. After the discontinuation of Avid Xpress Pro, the manufacturer with questions about Liquid somewhat cautious to act or think about another strategy. After all, synonymous with Apple Final Cut Pro Avid strongly and urgently needs a Final Cut Pro-killer. In the three-year, the value more than halved. During the same period, Apple with the same starting position the 200 USD mark twice already tested. The Avid's shares is now for 19 U.S. dollars, although it had tried, with a buy-back program to increase the value. In my opinion, equal to Avid with more problems.

1. The average price of software seems to still not stopped. Apple could have a further price reduction by 50% and allow its sales figures thus of 1 million to 2 million users increase. But other providers advertise synonymous with Crossgrade for Avid's unloved customers.

2. With the purchase of Pinnacle Systems Avid tried, the dependency on the professional market to collapse. So far, the consumer division, however, no black figure. It is already with a sale of Pinnacle Systems is expected.

http://www.marketwatch.com/news/story/fade-gray-avid-technology/story.aspx?guid = (123C2D63-E068-4333-B6AF-DED82569DE58)

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Antwort von emu:

Why are always the two companies based on their share prices compared? Apple is much bigger and much broader set than Avid and it is clear that Apple's shares very different heights can climb as the niche players Avid (which is now so limited times only on one topic video / film and with Digidesign ProAudio ). So take in the industry starting price slip Avid course in a much larger scale, with Apple's battle with the FC price significantly for this slip at every level.
Apple Final Cut Pro could theoretically synonymous away simply because they s.den computer sales and does not deserve s.der software.

I think not synonymous to an Avid Final Cut Pro Killer needs - in my eyes is the MC is still the measure of things and after the price cut is expected Avid to Final Cut Pro is not that bad manner (which the software is concerned). Synonymous One must not forget that FC is Mac only and there are still people there that the Mac hardware disincline face (know many who think so). Interestingly, it would probably only be if Apple FC for all systems would open, but what it certainly will not do (there was already FC times for both worlds - before Apple's takeover).

Where it really suffers from is completely covered in the price structure of the Avid hardware (synonymous with the new). Basically, the so fairly well, but just 3-4 times as expensive as the competition and whether the market is like the next will be remains to be seen. However, just as you could argue that the price for a professional quickly reingeholt is - if one is good (at least in the U.S. still seems to work quite well).

The Pinnacle takeover was in my opinion a wrong decision and it is likely only a matter of time before this is corrected. Although I know the sales figures of the Pinnacle Liquid Division or not, but I can not imagine that this will be so crucial.

However - I will stay with Avid ;-) and when it's no longer should go, so I can still switch Final Cut Pro. An old proverb says, however: "Only dead fish swim with the stream" and Apple's Marketinggeblubber can not trust you anyway (if the synonymous build good hardware - the software, I would prefer not to be dependent of those).

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Antwort von camworks:

3 a.m. to 4 p.m. times as expensive? ne who avid certified "windows hardware purchases paid for my opinion on his computer more than a mac equally strong.

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Antwort von emu:

I referred to the pure Avid hardware (Nitris, Mojo and co.). If one with Black Magic or AJA compares with the coming in about 3-4 times out (here once a Comparison of a set: http://community.avid.com/forums/t/57966.aspx).

What the host is concerned:

Since Avid synonymous runs on Macs, you could, if a an HP workstation is too expensive (because you're right - which is much more expensive, but not 3 or 4 times) on a Mac are synonymous.

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Antwort von dvcut:

After all, does the AVID defense still very good and plays Apple at the moment without their striker. The yes must finally help out with the new iPhone. Another song to sing the Pinnacle trailers. Perhaps AVID really a sale of the loss Pinnacle Bude think. In an open bidding process would certainly several hundred million dollars is possible. I can still clearly remember s.Daimler Chrysler.

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